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Size | 40 items |
Abstract | The collection of white advertising executive Gordon K. Gold (1926-) contains ten framed cels with artwork produced by Gold Premium International Co., for premiums used in marketing the snack food Cracker Jack. The premiums were novelty storybooks for inclusion inside boxes of Cracker Jack. Titles of storybooks depicted in the artwork include The Gingerbread Man, Henny Penny, and Aquanauts Under the Sea. Other items are copies of each of the storybooks represented in the artwork. Acquired as part of the Rare Book Collection. |
Creator | Gold, Gordon K., 1926- |
Curatorial Unit | University of North Carolina at Chapel Hill. Library. Rare Book Collection. |
Language | English |
Encoded by: Laura Hart, January 2020
Since August 2017, we have added ethnic and racial identities for individuals and families represented in collections. To determine identity, we rely on self-identification; other information supplied to the repository by collection creators or sources; public records, press accounts, and secondary sources; and contextual information in the collection materials. Omissions of ethnic and racial identities in finding aids created or updated after August 2017 are an indication of insufficient information to make an educated guess or an individual's preference for identity information to be excluded from description. When we have misidentified, please let us know at wilsonlibrary@unc.edu.
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In the mid-twentieth century, Gordon K. Gold (1926-) owned and ran advertising firms in Chicago, Ill., and New York, N.Y., that specialized in producing premiums, which are collectible novelties used in the promotion of products. Gold Premium International Co., made premiums for companies marketing their products to children including the snack food called Cracker Jack.
Back to TopThe collection of white advertising executive Gordon K. Gold (1926-) contains ten framed cels with artwork produced by Gold Premium International Co., for premiums used in marketing the snack food Cracker Jack. The premiums were novelty storybooks for inclusion inside boxes of Cracker Jack. Titles of storybooks depicted in the artwork include The Gingerbread Man, Henny Penny, and Aquanauts Under the Sea. Other items are copies of each of the storybooks represented in the artwork.
Back to Top