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Collection Number: 40132

Collection Title: Office of the Vice Chancellor for University Advancement of the University of North Carolina at Chapel Hill Records, 1954-2000 (bulk 1973-1995)

This is a finding aid. It is a description of archival material held in the Wilson Library at the University of North Carolina at Chapel Hill. Unless otherwise noted, the materials described below are physically available in our reading room, and not digitally available through the World Wide Web. See the Duplication Policy section for more information.


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Size 19.5 feet of linear shelf space (approximately 13000 items)
Abstract The Vice Chancellor for University Advancement has administrative responsibility for the university's Division of University Advancement, which includes the offices responsible for the University's private fundraising and for the management of its relations with its various external constituencies. The university's unified development program began in 1952 and was reorganized in 1973 as the Division of Development and Public Service. In 1980, its name changed to Division of University Relations, and, in 1985, it became the Division of Development and University Relations. In 1995, the position of Vice Chancellor for Development and University Relations was eliminated by incoming Chancellor Michael Hooker, but it was reestablished in 1996 as Vice Chancellor for University Advancement. Records include correspondence and other files relating to the administration of and activities of the Division of University Advancement and its constituent units. Included are files related to units that formerly were part of the division: the General Alumni Association, the Division of Extension and Continuing Education, the Morehead Planetarium, and WUNC-TV. Also included are files related to News Services and WUNC-FM, which, as of 2012, are still part of the division. The Addition of September 2010 consists of files related to the fund-raising campaign that was launched during the university's bicentennial celebration, which began in 1989.
Creator University of North Carolina at Chapel Hill. Office of the Vice Chancellor for University Advancement.
Curatorial Unit University of North Carolina at Chapel Hill. Library. University Archives.
Language English
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Restrictions to Access
No restrictions. Open for research.
Restrictions to Use
No usage restrictions.
Preferred Citation
[Identification of item], in the Office of the Vice Chancellor for University Advancement of the University of North Carolina at Chapel Hill Records #40132, University Archives, The Wilson Library, University of North Carolina at Chapel Hill.
Acquisitions Information
Received from the Office of the Vice Chancellor for University Advancement. The Addition of September 2010 was received in May 2007 (Records transfer 20070501.1).
Sensitive Materials Statement
Manuscript collections and archival records may contain materials with sensitive or confidential information that is protected under federal or state right to privacy laws and regulations, the North Carolina Public Records Act (N.C.G.S. § 132 1 et seq.), and Article 7 of the North Carolina State Personnel Act (Privacy of State Employee Personnel Records, N.C.G.S. § 126-22 et seq.). Researchers are advised that the disclosure of certain information pertaining to identifiable living individuals represented in this collection without the consent of those individuals may have legal ramifications (e.g., a cause of action under common law for invasion of privacy may arise if facts concerning an individual's private life are published that would be deemed highly offensive to a reasonable person) for which the University of North Carolina at Chapel Hill assumes no responsibility.
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Processed by: University Archives Staff, May 1983, July 1984, October 1985, May 1986, October 1986, September 2010

Encoded by: ByteManagers Inc., 2008

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expand/collapse Expand/collapse Subject Headings

The following terms from Library of Congress Subject Headings suggest topics, persons, geography, etc. interspersed through the entire collection; the terms do not usually represent discrete and easily identifiable portions of the collection--such as folders or items.

Clicking on a subject heading below will take you into the University Library's online catalog.

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expand/collapse Expand/collapse Historical Information

The Division of Development and University Relations was established as the Division of Development and Public Service on March 26, 1973. Its creation was intended to improve the University's fund raising efforts and to increase campus services to the general public. Initially the vice chancellor for development and public service supervised the operations of the Office of Developmental Affairs (including the offices of the General Alumni Association and Alumni Annual Giving), the News Bureau, WUNC-TV (Chapel Hill studio), and the Office of Research Administration.

Over the years, however, numerous administrative changes occurred. Effective 1 July 1973, the Morehead Planetarium moved administratively from the Division of Business and Finance to the Division of Development and Public Service. WUNC-FM, previously part of the Department of Radio, Television, and Motion Pictures, joined the division in 1975. On 14 April 1976, the Division of Extension and Continuing Education also became part of the Division of Development and Public Service. The Office of Research Administration was transferred to the supervision of the Graduate School on 1 July 1978; and during August of that year, the University Photographic Laboratory was added to the Division of Development and Public Service. In 1980 the Photographic Laboratory was shifted to the Media Center in the Division of Academic Affairs. On 1 July 1980, the University Gazette became part of the Division of Development and Public Service. And on 3 October 1980, WUNC-TV was shifted to the new UNC Center for Public Television, which was responsible to General Administration of the University of North Carolina System.

On 1 September 1980, the name of the division was changed to Division of University Relations. In 1981 the position of director of public information was created within the division; the new position oversaw the work of the News Bureau and the University Gazette. Early in 1985 a restructuring of the division took place. The Division of Extension and Continuing Education and the Morehead Planetarium were transferred to the supervision of the provost. The Records Publications Office, which produced the course catalogs, was added to the responsibilities of the director of public information. With the appointment of Gary A. Evans as vice chancellor on 1 September 1985, the name of the division was changed to Division of Development and University Relations.

After becoming chancellor on 1 July 1995, Michael Hooker eliminated the vice chancellorship for development and university relations effective 31 July 1995, because he wanted direct oversight of the university's development and public relations activities. However, in April 1996, he re-established the position of vice chancellor and changed the name of the division to Division of University Advancement. Matthew G. Kupec, who had been associate vice chancellor for development, then became vice chancellor for university advancement.

Heads of the division have been:

26 March 1973-30 July 1978 William F. Little, Vice Chancellor for Development and Public Service
1 August 1978-31 August 1980 Rollie Tillman, Jr., Vice Chancellor for Development and Public Service
1 September 1980-31 December 1984 Rollie Tillman, Jr., Vice Chancellor for University Relations
1 September 1985-31 August 1990 Gary A. Evans, Vice Chancellor for Development and University Relations
15 September 1991-31 July 1995 Arch T. Allen III, Vice Chancellor for Development and University Relations
1996- Matthew G. Kupec, Vice Chancellor for University Advancement

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expand/collapse Expand/collapse Scope and Content

Records include correspondence and other files relating to the administration of and activities of the Division of University Advancement and its constituent units. Included are files related to units that formerly were part of the division: the General Alumni Association, the Division of Extension and Continuing Education, the Morehead Planetarium, and WUNC-TV. Also included are files related to News Services and WUNC-FM, which, as of 2012, are still part of the division. The Addition of September 2010 consists of files related to the fund-raising campaign that was launched during the university's bicentennial celebration, which began in 1989.

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Contents list

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expand/collapse Expand/collapse Series 1. Administrative Files, 1954-1984.

expand/collapse Expand/collapse Subseries 1.1. General Subject Files.

Box 1

Administrative Organization of Division: Administrative Secretary, 1973-1980

Administrative Organization of Division: Special Assistant to the Vice Chancellor, 1976-1981

Administrative Organization of Division: Vice Chancellor, 1973-1978

Affirmative Action, 1984

Allcott, John V., The Campus of the University of North Carolina at Chapel Hill, 1975

Bicentennial, University, 1980-1984

Budget: Personnel: EPA, 1976-1983

Budget: Personnel: SPA, 1980-1984

Budget: State Funds: FY 1974-1983

Budget: Trust Funds: A/C# 15017, 1983-1984

Budget: Trust Funds: A/C# 68420, 1983-1984

Budget: Trust Funds: A/C# 72570, 1978

Budget: Trust Funds: A/C# 72593, 1977-1978

Budget: Trust Funds: A/C# 72602, 1978

Budget: Trust Funds: A/C# 72641, 1978-1979

Budget: Trust Funds: A/C# 72754, 1979-1983

Budget: Trust Funds: A/C# 72890, 1981-1982

Budget: Trust Funds: A/C# 72971, 1982-1983

Budget: Trust Funds: A/C# 72978, 1982-1983

Budget: Trust Funds: A/C# 73136, 1973-1974

Budget: Trust Funds: A/C# 96142, 1980-1983; A/C# 95142, 1983-1984

Budget: Trust Funds: A/C# 96144, 1980-1982

Budget: Trust Funds: A/C# 96159, 1980-1982

Building Marker Project, 1954-1980

Building Marker Project, 1981-1984

Box 2

Commencement: 1973-1976: Budget and Expenses

Commencement: 1977: Correspondence and Memoranda

Commencement: 1977: Budget and Expenses

Commencement: 1977: Speech by Edward Bernstein

Commencement: 1978: Correspondence and Memoranda

Commencement: 1978: Budget and Expenses

Commencement: 1978: Speech by James B. Hunt

Commencement: 1979: Correspondence and Memoranda

Commencement: 1979: Budget and Expenses

Commencement: 1980: Correspondence and Memoranda

Commencement: 1981: Correspondence and Memoranda

Commencement: 1981: Budget and Expenses

Commencement: 1982: Correspondence and Memoranda

Commencement: 1982: Budget and Expenses

Commencement: 1983: Correspondence and Memoranda

Commencement: 1983: Budget and Expenses

Commencement: 1983: Speech by James Leutze

Commencement: 1984: Correspondence and Memoranda

Commencement: 1984: Speech by William E. Leuchtenburg

Correspondence, 1975-1984

Disclosure Statements, 1984

Box 3

Educational Television, 1982-1984

(Instructional Television Fixed Service (ITFS))

Excellence and Balance at UNC-Chapel Hill: S. Philip Harris, Jr., 1981-1983

Excellence in Action Script: Chancellor Fordham/Coach Dean Smith, undated

External Professional Activity, 1983-1984

Financial Resources Planning Group, 1983-1984

Finger Paint Project, 1983

General Administration (UNC System): Correspondence, 1975-1983

General Administration (UNC System): Memoranda, 1984

Watts Hill/Wileman Project: 400th Anniversary Film Fund, 1983-1984

Holmes, Urban T., Portrait Presentation, 1975

Horace Williams Project, 1983

Nepotism, Annual Report to Board of Governors, 1981-1984

North Carolina Research Universities Conference, 1978

Opera Project, 1982

Photographs of Chancellors by Walter E. Shackleford, Photographer, 1982

Political Action, 1983

Private Support at UNC-Chapel Hill, 1980-1982

Professor Emeritus Fund: Albert Coates, 1973-1977

South Building Renovations, 1980-1981

Speaker Agents, 1983-1984

Travel Arrangements: Rollie Tillman, 1979-1984

University Day, 1973-1977

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expand/collapse Expand/collapse Subseries 1.2. Academic Affairs.

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expand/collapse Expand/collapse Subseries 1.3. Athletic Affairs (VACANT).

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expand/collapse Expand/collapse Subseries 1.4. Business And Finance Affairs (VACANT).

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expand/collapse Expand/collapse Subseries 1.5. Faculty Affairs (VACANT).

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expand/collapse Expand/collapse Subseries 1.6. Graduate School Affairs (VACANT).

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expand/collapse Expand/collapse Subseries 1.7. Health Affairs.

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expand/collapse Expand/collapse Subseries 1.8. Student Affairs.

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expand/collapse Expand/collapse Subseries 1.9. Trustee/Board Of Governors Affairs.

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expand/collapse Expand/collapse Subseries 1.10. Outside Organizations.

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expand/collapse Expand/collapse Series 2. Alumni Affairs, 1970-1980.

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expand/collapse Expand/collapse Series 3. Development Affairs, 1975-1985.

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expand/collapse Expand/collapse Series 4. Division of Extension And Continuing Education, 1973-1984.

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expand/collapse Expand/collapse Series 5. Morehead Planetarium, 1973-1978.

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expand/collapse Expand/collapse Series 6. Public Information, 1964-1979.

expand/collapse Expand/collapse Subseries 6.1. News Bureau.

The name of the News Bureau changed to News Services in 1990.

Box 8

Correspondence, 1964-1975; 1978-1979

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expand/collapse Expand/collapse Subseries 6.2. University Gazette (VACANT).

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expand/collapse Expand/collapse Series 7. WUNC-FM, 1976-1979.

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expand/collapse Expand/collapse Series 8. WUNC-TV, 1972-1981.

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expand/collapse Expand/collapse Addition of 2010: Bicentennial Campaign, 1982-2000.

About 4000 items.

Arrangement: Alphabetical by file name; individual files arranged chronologically.

The Addition of September 2010 consists of files related to the fund-raising campaign that was launched during the university's bicentennial celebration, which began in 1989.

Box 10

Bicentennial Observance: General, 1993

Bicentennial Observance: Master Plan, 1992-1993

Bicentennial Observance: VIPs, undated, 1995

Campus Development Committee, 1982-1991

Donors: Briefings and Letters to Chancellor Michael Hooker, 1995

Donors: Draft of Donor Pledge Letter, 1991

Donors: Gifts and Pledges Status Report, 1992

Donors: Nucleus Fund Projects Initiatives, undated

Donors: Prospects, 1990

Donors: Top 100 Prospects, 1988-1990

Executive Committee, 1990

Planning: A Proposal for Coordinating and Improving Fundraising at the University of North Carolina at Chapel Hill, 1987

Planning: Call to Plan, 1991

Planning: Campaign Plan, 1991

Planning: General, 1988-1994

Planning: Goals and Objectives, undated

Planning: Needs Assessment, 1987-1993 and undated

Including historic preservation needs.

Planning: Needs Assessment: Clippings, 1989

Planning: Plan of Campaign, 1988

Post-Bicentennial Campaign Fund Raising: Ad hoc Committee, 1993-1995 and undated

Post-Bicentennial Campaign Fund Raising: Ad hoc Committee: Meeting Agendas and Minutes, 1994-1995

Post-Bicentennial Campaign Fund Raising: Campaign for Carolina, undated, 1998

Post-Bicentennial Campaign Fund Raising: Campaign for Carolina Notebook, 1998

Post-Bicentennial Campaign Fund Raising: Priorities, 1995

Box 11

Presentation to the University of Washington, 2000

Publications: Campaign Update, 1993-1994

Publications: Carolina Connections, 1994

Publications: Campus Campaign, undated

Publications: Command the Future, undated

Publications: Goals and Objective, undated

Reports: Banes and Roche, Inc., Progress Report to the University of North Carolina at Chapel Hill, July 1989

Reports: Bicentennial Case Statement Committee: Final Working Draft (Fifth Revision), June 1988

Reports: Bicentennial Case Statement Committee: Campaign Task Force Reports Overview, 1999

Reports: Bicentennial Case Statement Committee: Task Force on Graduate and Professional Education, April 1987

Reports: Bicentennial Case Statement Committee: Task Force on the University and Lifelong Learning, January 1987

Reports: Bicentennial Case Statement Committee: Task Force on the University and Undergraduate Education, April 1987

Reports: Bicentennial Case Statement Committee: Task Force on the University as an Academic Community, February 1987

Reports: Bicentennial Case Statement Committee: Task Force on the University as a Community Resource, May 1987

Reports: Bicentennial Case Statement Committee: Task force on the University as a Research Center, April 1987

Steering Committee: General, 1990, 1992-1995 and undated

Steering Committee: Assignments, undated

Steering Committee: Directory of Members, undated

Steering Committee: Letters to the Committee, 1990-1992

Steering Committee: Meeting Agendas, 1990-1994

Steering Committee: Meeting Minutes, September 1990-June 1991

Box 12

Steering Committee: Meeting Minutes, September 1991-December 1993

Box 13

Steering Committee: Meeting Minutes, March 1994-March 1995

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